We just want to doublecheck with you that this is not a reference to something.'" Hey Drake, did you even ask?įletcher hears that question all time as a designer. I think it’s just maybe a matter of asking the designer, 'Hey, we like this.
#DRAKE OWN IT ARTWORK SOFTWARE#
To be completely honest, I don’t think there’s any kind of software or some simple way of looking it up. "So that would probably have been the first step. "It is so close that there’s a chance that Google’s algorithms could’ve picked it up and pulled my poster up," he says. "And it’s kind of sad and not very beneficial for those who are doing this for a living and trying to be creative for a reason."Īs to what the label could have done to prevent this sort of thing from happening, Fletcher says something as simple as a Google Reverse Image Search could have turned up his artwork. The situation speaks to how Drake's label does things, Fletcher says. "You would think that having a large team with a lot of lawyers and creative directors and other people working on this, someone would have thought, 'Well, maybe we should double check.'" "Obviously, they didn’t do any research on it," he says. It should be obvious, he says, that there was no attempt made on the part of Drake's team to determine if the art was an original design. It was more just a matter of carelessness and whether it’s something they would want to pay attention to." "Their response was essentially trying to put the blame off of Drake and put it on someone in the team," he says, "and also make it seem like it wasn’t necessarily a deliberate ripoff. But that’s me looking at the little details, I guess." The response that was a non-responseĭrake's label, OVO, told Paper, "It's common to be presented with a whole pile of work to choose from that is referenced off older art."Īnd Fletcher views that as a pretty lame reaction. If you look at the background of the paper, it’s very, very close. "To me, the most interesting similarity is the texture," he says, "not even the design itself. "We probably put that poster up around September or so of 2015, right around when his album came out," Fletcher says of the purloined design.
![drake own it artwork drake own it artwork](https://media.npr.org/assets/img/2011/11/08/cover__300rgb_wide-d8f5af900d0b734c6f1c1e0d61409aa9bb9e5ed8-s1100-c50.jpg)
“I was like, “Wait a minute,” Fletcher says.Ī day after the single's release, Rabit posted about the uncanny resemblance on Instagram, calling Drake's team out while sharing the "Scary Hours" art and a poster from his own Communion Tour.įletcher and Rabit have worked together since 2014.
![drake own it artwork drake own it artwork](https://upload.wikimedia.org/wikipedia/en/4/42/Drake_-_Nothing_Was_the_Same_cover.png)
It wasn’t until later, when the 23-year-old from Tempe, who recently graduated from Arizona State University’s graphic design program, decided to investigate that he discovered just how much it looked like something he had made – specifically a poster he’d done in 2015 for the Bjork producer Rabit. “I was like, ‘I wish I did,’” he recalls, with a laugh, “expecting it to look like something I had made.” Collin Fletcher recalls his initial reaction when he got a text last weekend asking him if he had done the artwork for the cover of the new Drake single, “Scary Hours.”